Case studies

Case studies can add weight to a campaign or cause, highlight the advantages (or downsides) of choosing a particular brand, or detail the outcome of a specific course of action. Often they voice an individual’s experience, helping readers to see how they themselves might benefit. 

These are examples of case studies written for the Guardian, Bird Watching magazine and the Frankfurt-based Provadis School of International Management:

Straw houses are bailing out council house building plans 

Sowing the seeds for wildlife recovery

Provadis Hochschule climate change summer schools