Centurion Triathlon

ActiveTrainingWorld invited me to write the copy for its new

Centurion Triathlon website.

The event, held for the first time in June 2018, offers two race options: full triathlons totalling either 100 km or 100 miles.

The text had to have a Roman theme; there are several Roman sites in Hertfordshire close to the event’s HQ.

My strapline was “the Vesuvius of multi-sport racing in south-east England”, which has become a feature of ATW’s Centurion Triathlon marketing.

The company also commissioned a press release, used word for word by Tri247.